April 4, 2011
Dear Mayor Lee,
We’re writing you today to ask for your proclamation of April 16, 2011 to be Foursquare Day in San Francisco. The date’s significance as 4/16, which is the number four squared, has gained Global recognition in the past year and is now celebrated with more than 300 events and check-in specials all over the world. Seven cities have already made this proclamation and many more are joining the list. We would like San Francisco to be one of them.
Foursquare is more than just an exciting social media application; it also fosters local growth in the business community. Many businesses leverage Foursquare’s free ability to offer specials for “checking-in” to their location. This valuable, economical tool has evolved into a great way businesses of any size, can reward loyal customers and build awareness in their community.
The official 2011 Foursquare Day slogan, “When the World is your Venue”, is truly being embraced by the 4sqdaySF community. This year a fundraising component has been added where 100% of the proceeds from the main event’s food, beverage, raffle and tee shirt sales will be donated to the American and Japanese Red Cross. San Francisco will be checking-in locally April 16th while also checking-in with Japan and our global community.
As the official Mayor of San Francisco, on behalf of the city’s large number of Foursquare users and social media savvy sophisticates, we find it appropriate to designate April 16th Foursquare Day. With your help we can use Foursquare Day as a way to drive support to our local business community and help the San Francisco Foursquare community discover fun, new ways to explore our great city.
Signed on behalf of the 4sqdaySF planning committee,
Chamin Mills